Bad Designs - Raising the window shade

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Raising the window shade

Here is a window shade designed for cars. Three suction cups hold the shade to the window. Most window shades are raised by pulling down slightly on the bottom of the shade and then letting up. Pulling down slightly releases a mechanism that holds the shade down and a spring winds the shade up.
(View of release button)

This particular shade, however, can only be raised by pushing a tiny release button. See white arrow in picture.

What usually happens is that when people want to raise the shade, they release the bottom suction cup and pull down on the bottom of the shade. When the shade doesn't release and wind up, they pull down harder and harder. Eventually, they pull the shade completely off the window! They don't see the tiny release button.

Design suggestions

Design the shade to be raised in the normal manner by pulling down slightly on the bottom of the shade.

Make the release button more obvious by using a contrasting color and/or making it larger.
Put an instruction at the bottom of the shade:

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